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What is Domain Name Parking?
If you purchase a domain name without allocating a hosting provider, you will be able to register the domain name to yourself so that exclusively belongs to you. However, without a hosting provider you won't be able to put a website together or run a webmail from it. Nevertheless, if you type in the URL that includes your domain name, a page will appear on the internet. This shows to the world that the domain name has been taken and is no longer available ' this is also the visible evidence of domain parking.

What is the Link between Domain Parking and Advertising?
When you register your domain name, the domain name registrar will have set up the name servers for your domain. Until you, as the owner, actually allocate a hosting provider, your new domain name remains on the servers belonging to the domain name registrar. Consequently, the registrar is able to use your domain for advertising purposes. In many senses, this is good for you as the owner because you won't have to pay monthly hosting fees to a hosting provider until you are ready and you could be paid a regular sum of money for visitors clicking on adverts that have been placed on the website containing your domain name.

How Can You Get Started with Monetizing Your Domain?
Once you have registered your domain name, but have not prepared your website and arranged a hosting provider, your domain is parked by the domain registrar on whose servers your domain has been registered to. When you type in the URL for your domain name and it comes up with a site filled with advertisements then you know that domain name parking has been monetized: each time a visitor clicks onto one of those advertising links you, as the registered domain owner, will get paid. Domain name parking that makes its registered owners money is also referred to as parked domain monetization and tends to be the province of internet advertising publishers and domain name registrars to take advantage of type-in traffic.

Advertising on these registered domains tend to be contextual, advertisements specific for the name of the domain. This is important as it attracts targeted visitors who are more likely to convert into paying customers. The registered domain owner gets paid according to how many clicks have been tallied per advertisement, often as much as $5 ' 8 per click.

Legitimacy of Domain Monetizing
Re-registering expired domains is another source of monetizing domain parking. Using domains that were previously attached to websites is often quite lucrative in terms of inbound links and continuing visitors. This practice is known as dropcatching and tends to attract mixed reviews on the legitimacy of using domain name parking in this way. There are a number of companies who act as intermediaries, changing the servers from the domain registrar to their own servers and liaising with the domain name owners direct. When you consider that one of these intermediary companies can be responsible for domain name parking as many as 200,000 domain names, you can appreciate how big this business is and how lucrative it can be for the established Domainers.

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